1. Lights in the green stroke to make it catches the attention of the biker. And danger signs in the blind spot to make sure they know this is were they really shouldn't be.
2. Essers uses white and red trucks. So we examined which has the best contrast with the blind spot sticker. The white is actually to bright, so the people watch the advertisments, but they ignore the blind spot sticker.
3. using all the same red. making it all fits together. But the biggest problem is, they don't really see what's important and what not. The truck and also the road where in different kinds of grey. So there isn't really a contrast between the truck and the road.
4. Not all kids can read. And the product is designed for use in Brussels. Which is a multicultural society where only small amount of people speak fluent dutch. There isn't a language all people speak so the use of words isn't probably the best idea.
5. The image on itself without the text isn't that clear. And also here same as idea 4.
6. Lots of words and lots of images. It's to much to be understandable in only a few seconds.
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